About
By purchasing this bundle, you will have full access: you can join each module as a live broadcast and learn alongside colleagues, or watch the on-demand content whenever suits you. Many people use the live dates to stay on track and catch up on demand when clinic gets in the way. Watch all the modules and you'll receive your CPD certificate. It doesn't matter whether you watch them live, on demand or a mix of both, as long as you complete the full programme. WHAT IS THIS COURSE ABOUT Consultant dermatologist and content creator Dr Amy Perkins unpacks the psychology behind why patients increasingly trust influencers over their own clinicians, walks through the specific misinformation trends showing up in clinic right now (from topical steroid withdrawal to beef tallow moisturiser to black market peptides), and hands you a practical toolkit: how to borrow ethical persuasion techniques to communicate more effectively, how to handle online trolling and protect your own boundaries, and how to navigate the rules on sponsorship and disclosure if you create content yourself. BREAKDOWN OF THE MODULES 1) Introduction and who do patients trust? 2) The scale and the stakes 3) Viral misinformation versus low-reach truth 4) Crafting persuasive truth 5) Trolls, backlash and boundaries 6) Ethical influence and sponsorships 7) Summary and conclusion