Beyond The Feed: Module 4 of 6

Module 4: Crafting persuasive truth

What can clinicians learn from influencers and use ethically in the consultation room? This module compares what patients get from social media with what they get from clinicians. It then shows how to correct a belief without making the patient defend it harder (psychological reactance): agree on goals first, explain why the myth exists, acknowledge the emotion and offer an acceptable alternative. It introduces the acknowledge-bridge-communicate model, phrases you can use in consultations, and how to appraise the papers patients bring in. For those who create content, it covers leading with the fact rather than the myth, plain language, hooks, storytelling, disclosure, moderation and filming basics.

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