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Social Media Literacy for Dermatology Clinicians

Social media is shaping dermatology long before patients step into clinic. From misinformation to influencer culture, unrealistic expectations, and sponsored content, clinicians are increasingly managing concerns that have been formed online first. This practical one day course is designed for healthcare professionals working in dermatology and aesthetics who want to better understand that landscape, respond to it confidently, and communicate more effectively in the digital age.

Whether you work in a hospital, NHS service, or private business, the course will help you think more clearly about how to share information online in a way that is credible, engaging, professional, and aligned with current standards. Drawing on practical exercises and a dedicated content creation lab, participants will explore hooks, storytelling, filming tips, and ways to turn evidence into clear and accessible messages for digital audiences.

Through interactive discussion, case examples, video analysis, and group exercises, participants will learn why misinformation spreads so effectively, how trust is built online, how to communicate persuasively without compromising accuracy, and how to manage professional boundaries, criticism, and online backlash. The course also covers the UK regulatory and professional landscape around influence, advertising, and sponsorship.

What the course will cover

• Why patients may trust online creators more than clinicians

• The real clinical impact of dermatology misinformation

• Frameworks to assess misleading or low quality content

• How to translate evidence into engaging and understandable posts

• Content creation for healthcare professionals in hospital and private practice

• Hooks, storytelling, filming tips, and ethical communication

• Managing criticism, trolling, and professional boundaries online

• The UK regulatory context for social media use, influence, and sponsorship

Meet the speaker

Dr Amy Perkins is a UK based Consultant Dermatologist with particular interests in skin cancer prevention, ethical aesthetic practice, social media literacy, and medical education. Alongside her clinical work, she is actively involved in dermatology education, public health advocacy, and research, and is especially recognised for her work on UV safety, sunbed regulation, and tackling misinformation in skincare and aesthetic medicine.

Course format

This is a highly interactive in person course with a small group of approximately 15 healthcare professionals involved in dermatology and aesthetics. All participants will receive  resource pack including framework summaries, worksheets, scenario cards, and a take away reference guide.

Course details

Date: Saturday 13 June 2026
Time: 10:00 to 16:00
Venue: Willan House, 4 Fitzroy Square, London W1T, UK

If you want to become more confident both in navigating the impact of social media on patients and in creating better content as a healthcare professional, this course will give you practical skills you can apply immediately. Places are limited.